Hair Color Systems
Permanent color & toners.
Professional Hair Care
Shampoos, masks & treatments.
Fantasy Colors
Vivid semipermanent shades.
Bleach & Developers
Lifts & peroxide systems.
Styling Products
Sprays, serums & finishing.
Makeup & Cosmetics
Premium color cosmetics.
Salon Essentials
Tools & back-bar essentials.
Beauty Accessories
Brushes & applicators.
01 · Hair Color Systems
Permanent Color, Tones & Reflects
Our flagship category. Professional permanent and demi-permanent hair color from the KÜÜL Color System, Hidracolor and Salerm — formulated with coconut oil, UV solar filter and collagen for vibrant, long-lasting deposit and excellent grey coverage. Full shade ranges across naturals, ash, copper, mahogany, gold, red, chocolate and pearlescent reflects. Wholesale tubes (60 ml / 90 ml), salon back-bar formats and consumer presentations available for licensed resellers.
- Naturales · Ash · Gold · Copper · Mahogany · Red · Chocolate
- Up to 100% grey coverage with high color fidelity
- Tube and chart presentations for salons and beauty stores
02 · Professional Hair Care
Shampoos, Masks & Treatments
A complete professional hair-care offer covering color-care, hydrating, repair, anti-frizz, scalp-care and color-toning matizante shampoos. Includes the iconic KÜÜL Color Me Matizant Shampoo for grey, blond and bleached hair, intensive aminogen complex masks and bond-protecting treatments — all in salon back-bar liters and retail-ready presentations.
- Color-protect, hydrating, repair and matizante systems
- Sulfate-aware formulations for color-treated hair
- Litre back-bar and retail presentations available
03 · Fantasy Colors
Vivid Semi-Permanent Shades
Bold, high-impact semi-permanent fantasy colors from Wow! Color and KÜÜL Funny Colors — vegan-friendly formulas with intense pigment payoff for editorial, salon and creator-economy looks. Full vivid range covering pinks, blues, purples, greens, neons and pastels.
- Direct-dye, no-mix, no-developer formats
- Pre-pigment, vivid and pastel color families
- Ideal for salons, content creators and trend-driven retailers
04 · Bleach & Developers
Lifts, Peroxide & Oxidizing Systems
Professional lightening powders, clay lighteners, balayage powders and oxidizing developers from 10, 20, 30 and 40 volumes. Stable peroxide formulations with controlled lift, low-ammonia options and gentle conditioning agents to keep the hair fiber as healthy as possible during heavy lifts.
- Powder, clay and balayage lighteners
- 10 / 20 / 30 / 40 vol. cream developers
- Litre and salon back-bar presentations
05 · Styling Products
Sprays, Serums & Finishing
A finishing portfolio for salons and retail: thermal-protection sprays, anti-frizz serums, working sprays, finishing hairsprays, gels, waxes, pomades and texturizing products from Salerm, Lendan and KÜÜL.
- Thermal protection · Anti-humidity · Texturizing
- Soft, medium and strong-hold finishing sprays
- Salon-ready and retail SKUs
06 · Cosmetics
Premium Color Cosmetics
Salerm Cosmetics complements our hair portfolio with a full color-cosmetics line: foundations, concealers, lipsticks, mascaras, eye shadows, brow products and skincare staples — designed for licensed beauty stores and ecommerce sellers seeking a Spanish-quality professional brand.
- Face · Lips · Eyes · Brows · Skincare
- Salerm Cosmetics — Spain since 1976
- Retail-ready SKUs for beauty stores
New Arrivals
Fresh For The 2026 Season
The latest drops from KÜÜL, Hidracolor, Wow! Color, Salerm and Lendan — newly authorized assortments now shipping from our Doral warehouse. Ask your account manager for the current new-in list and reserve allocations before they sell through.